This isn’t a pain cream that causes pain—it’s a pain cream that relieves it. With that out of the way, the soothing colors and design help convey that message visually, so there’s no need to spell it out—if this were a real product. For now, it’s a design I created as an experiment in pharmaceutical branding. I chose a script font because its curves have no sharp edges, reinforcing the idea of relief. I applied the same thinking to the rounded sans serif font. The colors are meant to feel natural, without harsh contrasts or rigid lines.
